BRAND IDENTITY | CAMPAIGN DESIGN
Soluna is a mobile women’s health clinic based in Phoenix, Arizona, designed to deliver compassionate, accessible care directly to the communities it serves. Inspired by the sun and moon, the brand reflects themes of femininity, cycles, and holistic well-being, creating a warm and empowering alternative to traditional clinical environments.
I developed the brand from concept to execution, beginning with naming, brand strategy, and a comprehensive visual identity. The system includes a custom logo, color palette, typography, and hand drawn elements designed to balance clinical credibility with a calming, human centered aesthetic.
The brand was applied across a range of physical and digital touchpoints, including a fully designed mobile clinic truck, branded merchandise, a landing page, and a cohesive social media campaign. Together, these elements create an approachable and trustworthy brand experience that redefines how women access and engage with healthcare.
IDEATION
GIVEAWAY MERCHANDISE
MOBILE TRUCK
SOCIAL MEDIA
LANDING PAGE
