For this project, I created the Soluna brand from the ground up, designing a logo, selecting a cohesive color palette, and choosing brand typefaces that reflect an empowering and nurturing tone. I also wrote a clear brand summary to define the clinic’s mission and values, guiding the overall look and feel.
All of the brand elements were hand-drawn by me, giving the identity a warm, personal feel that aligns with the clinic’s mission of care and connection. To bring the brand to life, I designed a mobile truck wrap that captures the clinic’s approachable and modern aesthetic. I then created four collateral mockups (water bottle, hand sanitizer, tote bag, and t-shirt) to showcase how the brand could extend into real-world applications and build a consistent visual presence.
