BRAND IDENTITY | ENVIRONMENTAL DESIGN
The Den is a year-round community hub in Bend, Oregon, designed to bring together local makers, food artisans, and neighbors under one roof. Located in a renovated early 1900s warehouse, it blends industrial character with Pacific Northwest warmth, serving as both a destination and a gathering place.
I developed a full brand identity from concept to execution, beginning with a strategic brand narrative and the name “The Den,” inspired by themes of gathering, foraging, and regional wildlife. The system includes a custom bear-inspired logo, typography, color palette, and supporting graphics, applied across environmental design, social media, menus, and staff uniforms to create a cohesive, immersive brand experience.
SOCIAL MEDIA
ARCHITECTURAL RENDERINGS
BRAND ASSETS
